EwA’s philosophy is one of environmental wisdom. It entails, knowledge, ethics, harmony, a positive attitude. A wisdom that is needed now, in every aspects of our lives, and pretty much everywhere.

Earthwise Aware is a call for action to help protect the Earth, and to do it ethically and responsibly. Eco-traveling, volunteering, conservation, activism are all means to achieve this, helping to change our attitude so as to favor an ecological balance with all other species and ecosystems –An attitude that places us back into Nature, rather than putting us apart from it.

As Margaret Mead once said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” EwA believes we can do this together, and that such needed environmental wisdom starts within each of us, as an individual.

EwA, a revival of Ecosophy…

At the core, we follow Ecosophy’s 8 points ethics platform. But what is it? Ecosophy is mainly the work of Arne Næss (1912 – 2009), who was an important and very respected Norwegian philosopher and mountaineer. In the 70s, he came up with the term ‘Ecosophy’, that later got to be also known as ‘Deep Ecology’.

With Arne Næss, deep ecology became both an environmental philosophy as well as a socio-political movement of the people in favor of the environment.

While working on reviewing literature and science references to explain what the EwA philosophy is, we stumbled upon Næss’ concept of Ecosophy, a word whose etymology most compactly expresses what Earthwise Aware is all about:

• Ecology, that is a branch of science dealing with the relationship of living things to their environments, and
• Sofia, a word of Greek origin meaning ‘wisdom’.

Then the concept can refer simply to a philosophy based on the wisdom of ecological harmony. And that is actually and exactly what the inventor of Ecosophy meant. He created the concept to describe an evolving but consistent philosophy of being, thinking, and acting in the world, that embodies ecological wisdom and harmony. 

At the risk of oversimplifying Næss’ Ecosophy, one fundamental idea is that nothing exists “separately”. A thing only exists as the result of the relationships that “this thing” maintains with the environment in which it lives. A single World exists, without any division, any particular distinction, a web of a sort, in which all its constituents are primordial and necessary for the whole to hold together.

Ecosophy might have been a new concept at the time of its invention but it was not a new attitude. Many tribal leaders had already warned us repeatedly over centuries about the danger of seeing our species as singular, above all the other species, and free to use all earth resources at will regardless of consequences.

At EwA, understanding Ecosophy as an existing concept raised repeatedly in one form or the other in our human history was refreshing and hopeful. Indeed, even if it highlighted a long struggle of ours as a species, it also meant that this is a battle that we want to have and one that we want to win. This wisdom exists. It lives in us. It has been named multiple times over time and only needs to be rekindled.

Yes, Earthwise Aware was named before we rediscovered the term Ecosophy. Yet, from the start Earth, Wisdom and Awareness were intended to be EwA’s building blocks. And it simply happened that EwA revealed itself to be a contemporary spin on Ecosophy. From a philosophical point of view, we see EwA as a revival of this wisdom that we have in us. Remember that “Wisdom” is also part of our species name ‘Sapiens’, it only has to resurface and ‘now’ is the time!